5 Types of Digital Marketing to Help Grow Your Business Online 

Digital marketing has stormed into our lives and devices – offering us new ways to grow and upscale our businesses, no matter how small or big they are. To put it simply, digital marketing is imperative for your success on this day. 

Fact Check: Google is now a verb with 5.6 billion searches per day!   

That said, online marketing and its various types of digital marketing have set new standards for businesses. But, more importantly, is your business up to the level?  

If you’re not sure how to expand your business online, here’s a beginner-proof guide to help you follow the current digital marketing trends.  

1. Build A Strong Presence On Social Media  

Social media platforms provide a direct line of communication between you and your customers. Social media has billions of users worldwide (more so what the stats show) – making it one of the most effective types of digital marketing.  

Better yet, social media offers the possibility to exchange messages between your customers and other businesses. The most popular social media channel includes: 

• Instagram 
  
• Twitter 
  
• LinkedIn 
  
• Facebook 
  
• Youtube  
  

Businesses can also use platforms like Facebook to run paid ads for quick results. 

Engaging influencers in the limelight to promote your brand is an excellent strategy to increase awareness and receive more value from social media.

Social media users are growing significantly by the day. Establishing a strong presence on these platforms is a surefire way to increase your visibility and brand awareness.   

2. Content Is King   

Stats show that almost 80% of businesses use content creation, but why? While engaging your clients through content may seem futile, it can help answer questions, debunk confusion, increase conversations, and generate leads.   

Great content can help you run more effective marketing campaigns. Creating high-quality content, blog posts, and ads can increase your odds of staying ahead of your competitors. 

However, creating content isn’t the only factor that goes into play. The key to delivering successful content is consistency, relevancy, and visual content.

Let’s get started with various types of content you can create: 

Blog Posts  

Blog posts are predominantly the widely used content creation tool (and the type you’re reading right now). Blogs are content that draws people to your site and converts them into leads.  

Podcast 

Brands can captivate a wide audience through podcasting. Podcasts are similar to listening to the radio, except that the host talks about specific topics, have guests, and more.  

Videography 

Videography is so popular, and there’s no wonder why. Video content can help users better understand a product or a brand. 

The visual element helps businesses explain how things work, making it one of the effective types of digital marketing.   

Graphics 

Graphics include infographics, animations, etc., that are often used in a blog post. Creating graphic content requires a visual artist or, at the very least, a graphic designing tool.

3. Search Engine Optimization(SEO) 

If you’re new to digital marketing, SEO can be downright intimidating. Let’s just say that SEO isn’t rocket science.   

You can employ all types of digital marketing, yet your business tends to slow down like a snail. This is where search engine optimization comes in handy. 

Rest assured, if you have a solid SEO strategy in place, it can help skyrocket your business!    

Here is a pro tip: Incorporate the basic SEO principles in your ad campaigns and blog posts. 

Research the most popular and frequently searched keywords in your target market and create content that adds value to these topics.  

Here are a few core principles of SEO in digital marketing: 

#1. Keyword Optimization: Keywords are the anchor of SEO! Begin with a well-thought-out keyword strategy to make more impact on google searches.  

#2. Title Tags: Title tags are the second basic SEO element you should take into consideration. And keywords play a significant role in this regard. Each title should contain a keyword that allows google to evaluate the content’s relevancy. 

#3. Meta Description: Meta descriptions are a crucial SEO optimization feature. Let’s admit it; we look at two things before viewing a website: headlines and meta descriptions.  

#4. SEO-Friendly URLs: A well-crafted URL keeps search engines like Google informed about the content. Use relevant keywords in your URL to help your site rank higher in search results.  

Read on Do You Need Search Engine Optimization(SEO) to learn about SEO  

4. Email Marketing 

Here’s a fun fact: The first email for marketing was sent in 1978, resulting in $13 million in sales – kickstarting what has become one of the most effective types of digital marketing even to this day.  

There is no doubt; Email marketing will almost certainly succeed. It enables you to establish a genuine connection with your customers – which drives you to your ultimate goal: loyal customers!  

Email marketing is used in various ways. Here are some situations when email marketing can be suitable: 

• Engage in personalized interactions to strengthen relationships.
  
• Increase brand awareness: Email marketing keeps your company at the top of your customers’ subconscious minds.
  
• You can promote your company by using email to provide relevant blog posts or useful assets to your target clients.
  
• Convince readers to share their personal information in exchange for a valuable asset to generate leads.
  
• Market your products and services to promote them
  

Useful Email Marketing Tips

When addressing a friend, you might not put in much thought, but email marketing is completely different. Let’s go over the components of a good marketing email: 

1. Copy: Keep your tone consistent and focused on a single subject. 

2. Photos: Select images that are enticing, relevant, and, more importantly, well-optimized. 

3. CTA: Your email’s call-to-action should be compelling and must stand out.

4. User-friendly: The majority of people view their emails on handheld phones. Therefore, your email should be optimized for this and all other devices.

5. Subject line: Use concise and practical language in the subject line that provides a gist of your email.  

Email marketing is one of the best types of digital marketing that is more likely to boost your ad campaigns. This is basically everything there is to know about email marketing.

Check out Email Marketing and get a first-hand idea of the inner workings of email marketing! 

5. Pay Per Click   

If you’re new to digital marketing, you’re probably baffled by the term “pay per click” (PPC). PPC is one of the types of digital marketing in which you pay for each click on your ad.  

What Exactly Is Pay Per Click? 

Honestly, PPC is one of the most complex types of digital marketing today. Before you start strategizing your ad campaigns, there’s a lot you need to know. However, Pay Per Click is the quickest approach to drive traffic, conversions, and sales if you do it right.   

To put it simply, you pay for your ad to appear above organic results on search engines like Google. And when someone clicks on your online ad, you pay for each click. 

Google Ads is one of the most popular PPC solutions. The quality of your keyword relevancy will also make all the difference and determine whether you earn a space on engine search result pages.   

To incorporate a successful PPC ad, you need to know: 

Ad Formats: There are various PPC ad formats including, Text advertisements, Responsive text ads, Video ads, Image ads, Call-only ads, and more.

PPC Ad Platforms: Google Ads, Microsoft Ads, Adroll, and Gemini are some of the PPC ad channels widely used today. 

Types of PPC Ads: PPC marketing isn’t the same for every network. This dynamic technique is applied in various ways including, paid search, social media advertising, retargeting, and many more. 

The Most Profound Benefits Of PPC Ads

Pay-per-click advertising can be incredibly useful for online marketers and other businesses. The following are a few advantages of using PPC ads:

• Allows you to target a particular audience that would otherwise go unnoticed when using other types of digital marketing. 
  

• Google Ads and other PPC providers make it simple to track how your marketing is going. You can simply use Google Analytics to keep track of your progress in real-time. 
  

• When you use PPC advertising, you have complete control and freedom. In this respect, you have control over your keywords and money.
  

• Google Ads and other PPC platforms provide excellent free tools and other resources that can help you get the most out of PPC ad campaigns. 

Effective digital marketing is the ultimate answer to skyrocketing your business. Digital marketing is more about generating content on platforms where people spend a lot of time than it is about money.  

We hope that our beginner’s guide to the types of digital marketing can help you build a carefully-designed marketing strategy. 

If you’re planning to kickstart your career as a digital marketer, consider investing in your future with  Chhundu Training Institute.