Futuristic Career with CTI

“The best marketing doesn’t feel like marketing.” 

Yearly, young adults from all across the country travel to Thimphu to look for work in Bhutan’s capital. With the scarcity of employment opportunities in the capital, many people have packed their belongings and returned to their villages, work in jobs that do not allow them to grow or they simply give up.

Youths are Bhutan’s future, but what happens when fewer and fewer job openings are available for the growing number of graduates each year? This is where training courses can come in handy.

To tackle Bhutan’s rising youth unemployment rate, training institutes are developing a variety of courses. Most, but not all, are private businesses that do not want young people’s potential to be wasted due to a lack of available opportunities and skills.

Among the many private training institutes, one is making a name for itself by offering Bhutan’s first digital marketing course and a guaranteed job at Blue Dragon after a two-month course.

Let’s take a look at Chhundu Training Institute’s digital marketing training course in Thimphu (CTI).

Understanding digital marketing

Digital marketing is taking over the world and Bhutan is next

The first step is to comprehend the concept of digital marketing. Simply put, digital marketing is the use of the internet and digital technologies to reach out to customers.

Digital marketing, for example, is a company, and the strategies are the employees who work in various departments. Employees are motivated by a single goal: to see the company succeed.

Similarly, digital marketing strategies collaborate to drive traffic, raise brand awareness, and convert leads into repeat customers.

Now that we’ve covered the definition and how digital marketing works let’s look at some of the most popular forms of digital marketing.

Search Engine Optimization (SEO)

“Think about what the user is going to type”

SEO is a strategy for increasing a website’s ranking in the search result’s organic (unpaid) section. Creating content with the right and relevant keywords will drive more traffic to your website. The more users you attract, the more popular your site becomes, and Google will rank your site first in search results.

Content writing

“If content is king, then conversion is queen.”

Content writing is important in digital marketing because it can attract leads converted into customers based on the quality of the content.

During your training course, you will learn how to conduct research, organize your facts, and present them credibly and originally using your distinct voice. Bhutan has a great general writing scope, and when you combine that with the growing digital marketing scope, you learn a skill for life.

Content marketing is the process of promoting your business by interacting with your customers and persuading them to make a purchase. Blog posts, testimonials, and videos are among the most popular types of content marketing.

Social media marketing

“Social is not just Twitter, FB, etc. Social is a language.

Another form of digital marketing is social media marketing, which involves engaging people online to increase traffic and brand awareness. Bhutanese people are currently very active on social media platforms such as Facebook, Instagram, WhatsApp, and WeChat.

By offering special discounts, paying for social media ads, and tracking engagement rates, social media is the simplest way to increase brand awareness. Social media marketing is your golden ticket to raising brand awareness and engaging with potential customers on a platform where they spend large amounts of time.

Why Chhundu Training Institute? 

The Digital Marketing Program is geared toward students who are eager to learn.

CTI noticed a lack of digital marketing courses in Thimphu and realized that Bhutanese would be unable to compete in today’s workplace without them.

As a result, CTI launched a two-month digital marketing course in April 2021. After two months, assuming you pass the final review, you will be ready to start working for Blue Dragon Digital Marketing.

Blue Dragon is a digital marketing company based in IT Park that is the leader in comprehensive digital marketing in Bhutan. For their clients, experienced digital marketers take a results-oriented approach.

Overall, if you’re looking for a training course where you can learn and improve your skills in digital marketing, which is expected to be one of the highest-paying industries in the coming years, then register online at CTI. 

Due to strict Covid protocols, CTI only selects a few people at a time for their courses, so register as soon as possible!

Click the link to grab your opportunity to learn about Digital Marketing Courses for students.


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