How To Get The Google Digital Marketing Certification?

The Google Digital Marketing Certification is becoming increasingly popular, and it is well worth pursuing as the world is digitalizing, and so is Bhutan. 

If you want to get into the trend and explore more about the changing technological world, digital marketing is the perfect course to take. 

It is provided by Google, is free, and is recognized by the Open University and Interactive Advertising Bureau Europe. 

We understand that finding the proper online course to invest in can be time-consuming and mentally draining. 

There are overwhelming options in the digital era that can confuse you. On the other hand, online courses are the most effective approach to expanding your digital marketing knowledge and skills.

This post will allow you to learn everything you need to know about the Google Digital Marketing certification. 

At Chhundu Training Institute CTI, we do not leave any stone unturned, so if you are interested in pursuing a certificate in Digital Marketing, we are here to assist you in building your digital marketing career.

What Is Digital Marketing?

Any marketing that uses electronic devices that marketing professionals can use to provide promotional messaging and track its influence on the customer/market falls under Digital Marketing. 

Digital marketing, in practice, refers to advertising efforts that appear on a computer, phone, tablet, or other devices. 

Examples are online video, display ads, search engine marketing, paid social ads, and social media posts. 

Digital marketing, commonly known as online marketing, can also be defined as using the internet and other digital communication to promote brands and interact with potential customers. 

This covers text and multimedia messages, email, social media, and web-based advertising as marketing channels. 

If you are overwhelmed by the term, you can take a Google Digital Marketing Certification course explained in detail below.

The Benefits of Digital Marketing

Digital marketing is becoming popular because of the fact that it can reach a vast audience worldwide. 

People are taking Google Digital Marketing Certification courses to stay in the game and take their business to new heights. These are some of its benefits:

Wider Reach

People can see your ad online regardless of where they are (assuming you haven’t limited your ad geographically). 

This allows you to expand your company’s market reach simply. To simplify, you can create an advertisement in Bhutan, and people in America can view your ad within no time.

It Is Cost-Effective

Digital marketing reaches a larger audience and has a lower cost than traditional marketing. 

Newspaper ads, television, and other traditional marketing often have substantial overhead expenses. 

They also limit your control over whether or not your target audiences will see your ads at all.

Digital marketing allows you to attract people to your blog with just one piece of content as long as it is active and informative. 

You can set up an email marketing campaign to regularly send messages to your target customer through an email list. 

That way, you can update your customers about new products and services with a press of a button. 

All can be learned through the Google Digital Marketing Certification course to maximize your results and better understand how to market your products and services online. 

More Interactions With Customers

You can communicate with your customers in real-time with digital marketing more efficiently. It also allows them to communicate with you, which is more important.

Consider social media marketing. When your target audience views, likes, or reacts to your most recent post, it’s generating traffic and leads. 

It’s even better when they comment and share it. It means more online presence for your product or service and more visibility each time someone joins the conversation.

What is Google Digital Marketing Certification?

After completing the criteria of the Fundamentals of Digital Marketing Course, Google awards the Google Digital Marketing Certification. 

The Interactive Advertising Bureau in Europe and The Open University accredit the certificate to be recognized worldwide. 

It’s an introductory but comprehensive course for people who want to master digital marketing essentials or refresh their existing knowledge and skills.

The Google Digital Garage library (a Google-owned learning platform) hosts the Google digital marketing course. 

It is the only Google Digital Marketing Certification course that provides certification for digital marketing. Their course includes 26 modules set to be completed in 40 hours, that offer these topics to study:

Take a Business Online – It teaches you to build a web presence

Make It Easy for People to Find a Business on the Web – This allows you to plan your business strategies

Reach More People Locally, on Social Media, or Mobile – This helps in getting recognized in Google with SEO (Search Engine Optimization)

Reach More People With Advertising – Reaching audiences through marketing and advertising

Track and Measure Web Traffic – Learn about tracking your efforts and results simultaneously 

Sell Products of Services Online – This teaches you how to sell your products and services online

Take a Business Global – Taking your business to an international level where people from all around the world will be view and buy your product.

How Do I Get My Google Digital Marketing Certification?

You’ll receive a Google Digital Marketing Certification after finishing all 26 modules and passing the final exam. 

After passing the final test, simply download the PDF from the course page to get your certificate. As simple as it may sound, it is equally effective. 

The certificate is authorized by Open University and Interactive Advertising Bureau Europe, so you have the security of obtaining a legitimate certificate that can give your resume a boost.

On top of that, the registration is free, and it is quick and easy to obtain a Google Digital Marketing Certification. 

You can log in using your existing Google account or register with a different email address. 

After creating an account, you can track your progress, download your digital marketing certificate from the course page, and gain free access to Google Digital Garage’s online lessons and face-to-face seminars.

This course is for those who want to learn the basics of digital marketing and launch their career in the digital world. 

The Fundamentals of Digital Marketing course will give you a career boost, even if your only goal is to learn more about how to market your own business.

Reasons To Choose Google Digital Marketing Certification Course

Few reasons to choose Google Digital Marketing Certification Course

It Is User Friendly

Not only is the registration process quick, but the course is also divided down into bite-sized chunks for easy learning. 

Each of the course’s seven sections offers one to seven modules, including videos and check-in questions to ensure that you learn thoroughly.

There is even practical implementation of your knowledge at the end of classes to drive your business forward in the digital world. 

They provide interactive quiz questions after each module so you can engage yourself more and expand your knowledge.

It Covers The World Of Online Business

Even though it may seem difficult to believe, many small companies are still not taking advantage of the internet. 

This Google Digital Marketing Certification course is for those who want to start an online business or learn how to make a profession out of digital marketing.

This course will teach you how to create an online marketing strategy, boost a website’s search engine ranking, and analyze online performance using analytics tools. It’s basic, but it’s a vital first step.

It is a Reputable and Credible Certificate

When it comes to the Google Digital Marketing Certification course, they know what they should offer to maximize individual learning. 

It can be challenging to find the proper course to take online because so many digital marketing certificate programs are available. 

When it comes to learning the principles of digital marketing, choosing Google Digital Marketing powered by Google through Google Digital Garage is a safe bet. 

It will not only provide you with knowledge but will also add credibility to your resume.

Is Google Digital Marketing Course Worth in 2022?

Yes, it is! As the world is becoming digital, all the small and big scale companies are turning to market their products and services online. 

Even in Bhutan, the trend is catching up like wildfire, and there are people selling vegetables from the villages of Samdrupjongkhar to a buyer in Thimphu. 

That is how convenient it has become to market your products online. You can read about 5 Types of Digital Marketing to Help Grow Your Business Online so you will know its worth. 

Key Features To Remember:

Google Digital Marketing Certification is one of the most sought-after Google certifications.

The registration process is easy and quick.

It is user-friendly.

Its bite-sized lessons, which combine video, text, practical, and quizzes, were created by Google professionals to ensure that you grasp everything completely.

Its coursework covers the principles while also being practical enough for students to put into practice and experience benefits in their businesses.

Now that we have learned that choosing and obtaining a Google Digital Marketing Certification isn’t a waste of time, it is in your hands to grab the opportunity and take your knowledge to boost your business strategies. 

It’s a quick, easy, flexible, and practical approach to learning more about digital marketing and implementing it in real life.

Those interested in pursuing a digital marketing career in this digital era can visit Chhundu Training Institute to obtain a Digital Marketing certification. 

We provide in-depth digital marketing training, and we believe that the course will be well worth your time. You can read our blog on 11 Benefits Of Digital Marketing Course in 2022 to further understand the subject.