Digital Marketing

Executive Summary

This lesson plan is designed for undergraduates interested in learning comprehensive digital marketing. This course covers tools of blog writing, copywriting, content writing and using it in digital marketing. Understand why social media marketing and search engine optimization is so important in this day and age

Objectives

At the end of each week of discussion and activities, students will be able to achieve the following objectives:

  1. Familiarize the basics of Digital Marketing

  2. In depth understanding of Blog Writing

  3. Develop a Content Blog

Pricing

Nu. 40,000 ( 20% discount on 50,000 )

Learning Activities

Week 1
Instructor’s activity

Discuss the basics of Digital marketing, what is blog and its structure, Blogs and SEO, SEM, SMM , Content marketing, Email Marketing and PPC.

Student’s activity

Listen, write notes and ask for clarifications.

Learning Style

Visual – Verbal

Day 1: Digital Marketing

Day 2: Subtitles and images

Day 3: Importance of leading paragraph

Day 4: Do’s and dont’s of blog writing

Day 5: Blog review

Week 2
Instructor’s activity

Blog results and review of common mistakes

Student’s activity

Listen, write notes and ask for clarifications. Start writing a blog

Learning Style

Visual – Verbal

Day 1: Blogging results and review of common mistakes

Day 2: Break out into groups and begin blog review. Write a 750 word blog

Day 3: Blogging results and review of common mistakes

Day 4: Do’s and don’ts of blog writing 

Day 5: Peer editing, instructions, pointers, and tips


Week 3
Instructor’s activity

Blog results and review of common mistakes

Student’s activity

Listen, write notes and ask for clarifications. Start writing a blog

Learning Style

Visual – Verbal

Day 1: Write a 1500 word blog

Day 2: Peer editing

Day 3: Blog review, breakout sessions to check editing and writing

Day 4: Write a 2000 word blog

Day 5: Peer editing, instructions, pointers and tips, blog review, breakout sessions to check editing and writing

Week 4
Instructor’s activity

Discuss micro blogging and how it is used in digital marketing

Student’s activity

Listen, write notes and ask for clarifications.

Learning Style

Visual – Verbal

Day 1: What is micro blogging

Day 2: Create a micro blog

Day 3: Break out session to review micro blog

Day 4: Create a micro blog

Day 5: Peer review of micro blog

Week 5
Instructor’s activity

A to Z of directory submission, common issues and questions. How to create directory submissions

Student’s activity

Listen, write notes and ask for clarifications.

Learning Style

Visual – Verbal

Day 1: Directory submission and its importance

Day 2: Practical: 50 Directory submissions

Day 3: Practical: 65 Directory submissions

Day 4: Practical: 85 Directory submissions

Day 5: Practical: 100 Directory submissions

Week 6
Instructor’s activity

Business listings and their importance, how to create business listings.

Student’s activity

Listen, write notes and ask for clarifications.

Learning Style

Visual – Verbal

Day 1: Business listings

Day 2: Practical: 50 Business listings

Day 3: Practical: 65 Business listings

Day 4: Practical: 85 Business listings

Day 5: Practical: 100 Business listings

Week 7
Instructor’s activity

What Are FAQs, why are they important, and what is Quora? Examples of FAQs

Student’s activity

Listen, write notes and ask for clarifications.

Learning Style

Visual – Verbal

Day 1: What Are FAQs, why are they important?

Day 2: 10 Quora listings

Day 3: 10 Answer.com listings

Day 4: 10 Quora listings

Day 5: 10 Other FAQ website listing

Week 8
Instructor’s activity

Micro blog linking to directory submission, business listing and Quora questions, link building strategies

Student’s activity

Listen, write notes and ask for clarifications.

Learning Style

Visual – Verbal

Day 1: Micro blog linking to directory submission, business listing and Quora questions

Day 2: Create a micro blog and links

Day 3: Break out sessions to review micro blogs and links

Day 4: Create a micro blog

Day 5: Peer review of micro blogs and links

Assessment

Students will be given take-home activities every other day to assess their knowledge and understanding of the topics. They will also be engaged in writing blogs, peer editing and blog results.

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