Digital Marketing
Executive Summary
This lesson plan is designed for undergraduates interested in learning comprehensive digital marketing. This course covers tools of blog writing, copywriting, content writing and using it in digital marketing. Understand why social media marketing and search engine optimization is so important in this day and age
Objectives
At the end of each week of discussion and activities, students will be able to achieve the following objectives:
1. Familiarize the basics of Digital Marketing
2. In depth understanding of Blog Writing
3. Develop a Content Blog
Pricing
Nu. 40,000 ( 20% discount on 50,000 )
Learning Activities
Week 1
Instructor’s activity
Discuss the basics of Digital marketing, what is blog and its structure, Blogs and SEO, SEM, SMM , Content marketing, Email Marketing and PPC.
Student’s activity
Listen, write notes and ask for clarifications.
Learning Style
Visual – Verbal
Day 1: Digital Marketing
Day 2: Subtitles and images
Day 3: Importance of leading paragraph
Day 4: Do’s and dont’s of blog writing
Day 5: Blog review
Week 2
Instructor’s activity
Blog results and review of common mistakes
Student’s activity
Listen, write notes and ask for clarifications. Start writing a blog
Learning Style
Visual – Verbal
Day 1: Blogging results and review of common mistakes
Day 2: Break out into groups and begin blog review. Write a 750 word blog
Day 3: Blogging results and review of common mistakes
Day 4: Do’s and don’ts of blog writing
Day 5: Peer editing, instructions, pointers, and tips
Week 3
Instructor’s activity
Blog results and review of common mistakes
Student’s activity
Listen, write notes and ask for clarifications. Start writing a blog
Learning Style
Visual – Verbal
Day 1: Write a 1500 word blog
Day 2: Peer editing
Day 3: Blog review, breakout sessions to check editing and writing
Day 4: Write a 2000 word blog
Day 5: Peer editing, instructions, pointers and tips, blog review, breakout sessions to check editing and writing
Week 4
Instructor’s activity
Discuss micro blogging and how it is used in digital marketing
Student’s activity
Listen, write notes and ask for clarifications.
Learning Style
Visual – Verbal
Day 1: What is micro blogging
Day 2: Create a micro blog
Day 3: Break out session to review micro blog
Day 4: Create a micro blog
Day 5: Peer review of micro blog
Week 5
Instructor’s activity
A to Z of directory submission, common issues and questions. How to create directory submissions
Student’s activity
Listen, write notes and ask for clarifications.
Learning Style
Visual – Verbal
Day 1: Directory submission and its importance
Day 2: Practical: 50 Directory submissions
Day 3: Practical: 65 Directory submissions
Day 4: Practical: 85 Directory submissions
Day 5: Practical: 100 Directory submissions
Week 6
Instructor’s activity
Business listings and their importance, how to create business listings.
Student’s activity
Listen, write notes and ask for clarifications.
Learning Style
Visual – Verbal
Day 1: Business listings
Day 2: Practical: 50 Business listings
Day 3: Practical: 65 Business listings
Day 4: Practical: 85 Business listings
Day 5: Practical: 100 Business listings
Week 7
Instructor’s activity
What Are FAQs, why are they important, and what is Quora? Examples of FAQs
Student’s activity
Listen, write notes and ask for clarifications.
Learning Style
Visual – Verbal
Day 1: What Are FAQs, why are they important?
Day 2: 10 Quora listings
Day 3: 10 Answer.com listings
Day 4: 10 Quora listings
Day 5: 10 Other FAQ website listing
Week 8
Instructor’s activity
Micro blog linking to directory submission, business listing and Quora questions, link building strategies
Student’s activity
Listen, write notes and ask for clarifications.
Learning Style
Visual – Verbal
Day 1: Micro blog linking to directory submission, business listing and Quora questions
Day 2: Create a micro blog and links
Day 3: Break out sessions to review micro blogs and links
Day 4: Create a micro blog
Day 5: Peer review of micro blogs and links
Assessment
Students will be given take-home activities every other day to assess their knowledge and understanding of the topics. They will also be engaged in writing blogs, peer editing and blog results.